Some proponents think the genre has great potential for marketing itself as a distinctive brand or anti-brand, resistant to the homogenizing standardization of mass-produced news.
Others are more skeptical, considering Slow Journalism a passing fad, nostalgic reaction, or simply too marginal to succeed on a broad scale. People wonder whether Slow Journalism, like Slow Food, preaches mainly to the converted, a small public with high cultural and economic capital. (…)
To some extent, the success of Slow Journalism depends on whether consumers will take financial responsibility for its production—as many now do for public broadcasting.